Role of Front OfficeHSBC Case Study Example | Topics and Well Written Essays - 1250 words

Role of Front OfficeHSBC - Case Study Example A cross-currency swap is similar to a vanilla swap while giving each counterparty access to a different foreign currency. That is, one counterparty makes payments in one currency; the other makes payments in a different currency. Because there are two currencies involved (and therefore two nationals) the payments made not only include interest rate payments (on the set payment periods in the relevant currency on the respective principal) but also an exchange of principals at maturity and (optionally) at the start of the swap. In a typical inflation swap, two counterparties agree on a long-term contract based on an agreed inflation rate. If at the end of the contract, prices are higher than originally expected, the seller of inflation makes a payment to the buyer. If prices turn out lower than expected, the buyer pays the seller. An Interest Rate Collar is an instrument that gives you protection against rising rates by guaranteeing that you will never pay above a pre-agreed rate but at the same time sets a downside (floor) rate below which you cannot benefit if rates do fall further. It effectively creates an interest rate range with an upper and lower limit and depending upon where the floor level is set, will reduce or eliminate the requirement for a premium.

Internet :: essays research papers

This isn’t perfect but it is a good start Who is supposed to be the watchdog on the net? This question will raise the temperature in almost any room. The government already has to many regulations on lots of things, who wants Uncle Sam’s hand in the web. Some of the regulations that are applied are there for specific reasons. Those protect the people before the damage to say a young child posing for porn can be done. Those people that would be trying to regulate the Internet could be going after those sick, pathetic petafiles that float around in the child chat rooms.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, the parents should be the ones that are responsible for what their children view on the Internet. The net itself can be very valuable if used as a tool for learning. In the group Families Against Internet Censorship, they understand the concept of parental filtering (Censorship 2000). One of the families uses primarily the Internet to home-school their children. When a child signs on to the web, he or she has almost infinite resources right at the ends of their fingertips. Where else can you maximize the worlds resources from inside the comforts of home. I know that a young teenager can productively use this information. I have been using the net for about eight years for my reports and personal knowledge quests. My father would check on me every now and again to make sure I was on task. Not only was he keeping what I viewed pg13, he was helping me use different search engines and being my troubleshooter until I could surf the web by myself. Lots of the children now days are just tuned loose with a computer and not checked on until suppertime or bedtime. With that much freedom come temptation, this leads to the children looking up porn, explosives, or something else that their parents would not want them to look at.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, pornography should be allowed on the Internet as long as it is within legal bounds that are already established. I personally do not sit up all night trying to see some naked body in a freaky position. Nevertheless, I do not have a problem if my neighbor looks at pornographic material all day long as long as he does not pressure me with it. You never know where an online neighbor is from.

British Virgin Islands and Bermuda

The British Virgin Islands (BIV) and the Bermuda are British colonies with a high degree of internal self-government. Both countries have been designated as a British Overseas Territory and although they are still technically under British rule, they have exercised control over their own state affairs. Demography The Virgin Islands is an archipelago of more than 40 islands, of which 16 are inhabited. It has strong ties with the US Virgin Islands and Puerto Rico as it is geographically situated in between these countries.As per the latest data in the CIA Factbook, the male-dominated BIV has a population of 23,552 (July 2007 estimate) with nearly two per cent growth rate. Given its history with the US, the official language is English and almost ninety per cent of the population are Protestants. The Virgin Islands has one of the most stable economies in the Caribbean. Some 45 per cent of its income is generated from tourism. In 2005 for example, more than 800,000 tourists, mainly from the United States visited the Islands. It also relies on light industries and offshore financial centers.The Bermuda on the other hand, was first inhabited by English colonist in the early 17th century. It belongs to the group of islands in the North Atlantic Ocean, east of South Carolina in the US. The Bermuda is a small country, roughly one-third of Washington D. C. Like the Virgin Islands, its official language is English although a significant number of its more than 66,163 (July 2007 estimate) population speaks Portuguese. The major religions are Anglican and Catholic. The Bermuda boasts of the highest per capita income in the world, more than 50 per cent higher than that of the United States.Its primary income generator is their robust international business sector. Government and Politics The Bermuda is the oldest Britain’s colony. For five years now, it ahs been a self-governing territory of the UK. Bermudans are entitled to enjoy dual citizenship and have the right t o live and work in Europe (Sanders, par. 5) The system of government in Bermuda is that of a parliamentary representative democratic dependency. The official head of state is the Queen of England, Elizabeth II, while the Premier is the head of government.The Queen appoints a Governor to represent her in Bermuda. Bermuda’s political framework is very similar to that of the UK. Like most democracies, it has two legislative chambers: the House of Assembly and the Senate. Bermuda is independent of the UK in all internal matters and makes its own set of laws (Forbes, par. 11). British and UK laws do not apply in Bermuda. Bermuda laws are generally much more restrictive to non-nationals. The Bermuda, however, is dependent on Britain for defense, external affairs and internal security.Like Bermuda, the BIV is also self-governing in most internal matters. According to its amended Constitution of 2000, their head of state is also the Queen and her appointed governor is in charge of th e country’s external affairs, defense, internal security and public service. On all other matters except those, the executive council ahs authority. The executive council is headed by the governor, chief minister, an attorney-general and three other ministers. In both the Bermuda and Virgin Islands, the Queen remains to be the most important figure.The governor she appoints is also given much value considering the structure of their government and their political framework. Their legislature and executive councils, however, have autonomy to the states’ internal matters. Independence The issue of independence has been a recurring subject of debate in both countries. In Bermuda, independence has been discussed since the mid-1960’s when Britain was anxious to get rid of all its colonies. In 2004, the ruling Progressive Labour Party has Created the Bermuda Independence Commission.Its main concern is to educate people about the gains and losses of independence. Despi te the arguments for independence, however, opposition on breaking links with Britain has been strong. A November 2006 poll shows that 65 per cent of Bermudans were against breaking ties with Britain (Jones, par. 2). This is 17 per cent lower than the 57 per cent in July of the same year. The issue of independence however is expected to be a major point when Bermuda holds its elections in January 2009. Independence was rejected in a 1995 referendum by 75 per cent voters.The main argument against independence is the fact that Bermuda enjoys a high degree despite its being a British colony. Its economy has been robust. As former Premier Sir John Swan likes to put it, â€Å"With the Americans to feed us and the British to defend us, who needs independence† (Sanders, par. 10). In British Virginia Islands, although there is no formal movement toward full independence, its possibility is a central topic of public debate and party politics. Despite self-governance, the Bermuda and V irgin Islands politics is still very much similar to that of its crown country.Bermuda’s political, as well as social economic institutions have shown resiliency and stability. Despite this, however, its political framework has not fully been independent of Britain. This is because it was Britain who instituted its political system. The Queen and her appointed Governor is an active force in the affairs of the state so much so that the Westminster style of government is still very much felt. The same thing applies to the Virgin Islands. Its politics is British in origin and even with a high level of autonomy, the framework of government is still very much like its crown country.Its colonial relationship with the United Kingdom lets it operate in a constitutional democracy with the executive authority vested in the Queen. British influence is all over Bermuda and the Virgin Islands. Their national anthem is both â€Å"God Save the Queen† and the Queen’s birthday i s observed as an official public holiday. Their Constitutions are drafted the British way. Branches of government such as the executive and judiciary also demand Britain’s participation. And although these colonies have been handling internal matters of government by themselves, their external affairs are still Britain’s problem.Until a significant portion of government is still controlled by Britain, Bermuda and the Virgin Islands will still bear the same political structure—one that has its democracy of its own but deems considerable interference from the crown country as a must. Anglophone countries Anglophone nations share the same historical, cultural, and political characteristics attributed to the historical experience of the United Kingdom. Generally, it includes territories and former colonies of the UK which have English as the national language.But with its loose definition rooted on history and culture, it may also mean countries which use legal syst ems based on Common Law or simply Great Britain or British-settled countries. They also share similarities in civil rights and personal freedoms. In short, the Anglosphere â€Å"is not a club that a person or nation can join or be excluded from, but a condition or status of a network† (Bennett, par. 3). However, because of its imprecise boundaries, the Anglosphere as a network civilization does not have its corresponding political form.Its union is based firmly on culture and does not take any political outline. Notice that the forms of government in these English speaking countries are different. Some take the republican form, some are constitutional monarchies, while some are parliamentary democracies. The idea of a â€Å"Anglosphere government† has been subject to debate. The basic argument is that merging these countries and making it like a European Union of sorts would be a great development in the onward progress of English-speaking supremacy.However, others arg ue that the particular genius in this union is the fact that it has remained apolitical and non-governmental. Forging the Anglosphere as one solid government, they say, may only lead to the centralization of power. Anglophone countries handle their government differently. Their link to the atmosphere has not so far affected the way in which they run their politics. The Anglosphere is not a government of its own and it refuses to be. English-speaking countries who have joined the sphere have existing government structures that they chose to pursue despite â€Å"membership† in the union.The so-called â€Å"anglosphere challenge† however has earned buzz in the recent years. It is said that these political entities, though loose, is a force to reckon in the time of technological and scientific change provided they remain true to the traits that bonded them together in the first place—a strong, independent civil society, adherence to the rule of law, its people and i deas and openness and receptivity to the world. Trinidad and Tobago and Barbados Unlike the British Virgin Islands and Bermuda, Trinidad and Tobago is completely independent from Britain.It takes the form of a unitary state with a parliamentary democracy modeled after that of its former crown country. In 1976, soon after it broke ties with Britain, it adopted its own republican Constitution. The Queen is thereby replaced with a president elected by the Parliament. Since then, the general control and direction of its government rests on the cabinet, led by the prime minister. Barbados, for its part, gained independence from Britain in November 1966. It subsequently adopted the Westminster parliamentary system of government with a governor-general representing the British monarch.Its 1966 Constitution also provides for a bicameral parliamentary system headed by a prime minister and cabinet. Since breaking ties with Britain, responsibility for organizing the government has been evenly divided between its two major political parties that are both centrist social democratic parties that date its roots back to the British labor movement. The main difference between the overseas territories (Bermuda and Virgin Islands) and the two former colonies (Trinidad & Tobago and Barbados) is the extent to which Britain interferes with their affairs of government.Former colonies may have chosen to adopt British influence in its political structure but it is completely in control of both its internal and external affairs. The overseas territories, on the other hand, may have been granted self-governance but it does not have total control of its government, especially its defense and external affairs of government. Works Cited Bennet, James. â€Å"Orphans of the Anglosphere. † Albion’s Seedlings. (21 November 2005). 09 September 2007. < http://anglosphere. com/weblog/archives/000145. html>. Forbes, Keith.â€Å"Bermuda and Great Britain: A self-governing British Ove rseas Territory with its own laws. † Bermuda online. 09 September 2007. . Jones, Dan. â€Å"Poll finds opposition to Independence rises. † The Royal Gazette Magazine. (28 November 2006). 09 September 2007. . Sanders, Ronald. â€Å"Bermuda: Independence or not? † Caribbean Net News. (08 March 2005). 9 September 2007. .

Plato vs Aristotle Essay - 1835 Words

In ancient Greece two great written philosophers lived. First there was Plato and then Aristotle. Aristotle was a pupil of Plato. Despite being taught by Plato they had different theories and views. Their ethics were very typical and traditional of ancient Greece but Aristotle detailed virtue ethics and the path to happiness. Plato’s political theories for a utopian society varied from Aristotle’s view of ‘best state for each society’. Their metaphysical theories are complete opposites and very contradicting. Even though Plato and Aristotle came from the same era and were closely linked they had very different philosophies. Plato had typical views of ethics for an ancient Greek. Aristotle shared these views he was more specific about†¦show more content†¦This was Aristotle’s theory of the Golden Mean.†(Pacquette 268) Aristotle thought that true happiness could only happen when people live a balanced life, Plato also agreed. â€Å"The ethics of both Plato and Aristotle contain echoes of Greek medicine: only by exercising balance and temperance will achieve a happy or ‘harmonious’ life.† (Gaarder 115) Both Plato and Aristotle agreed that a balanced life is a good life, and that with reason people will make morally good choices but Aristotle believed that this did not come naturally. He felt that â€Å"moral virtue is the result of habit and training. Because if this, he believed that people can be taught to be virtuous. He said that people must know- the deliberately choose to do- what is good.†(Pacquette 269) Aristotle and Plato had very similar views on e thics due to both living in the same era in ancient Greece. Political and social theories between the two philosophers were very different. Plato had very Totalitarian or even communist views for state government. He in his novel The Republic, he describes in much detail his utopian society. He felt society should be organized into three groups: â€Å"rulers, auxiliaries and labourers.†(Gaarder 91) The rulers or guardian class would have reason; education and intelligence this would make them well suited for leadership. Plato called these rulers ‘Philosopher Kings’, they would rule for the good of all in the society. PhilosopherShow MoreRelatedPlato vs. Aristotle2421 Words   |  10 PagesBy Gerard Chretien Plato vs. Aristotle Numerous experts in modern time regard Plato as the first genuine political philosopher and Aristotle as the first political scientist. They were both great thinkers in regards to, in part with Socrates, being the foundation of the great western philosophers. Plato and Aristotle each had ideas in how to proceed with improving the society in which they were part of during their existence. It is necessary therefore to analyze their different theoreticalRead MorePlato vs. Aristotle1952 Words   |  8 PagesPlato vs. Aristotle Plato and Aristotle, two philosophers in the 4th century, hold polar views on politics and philosophy in general. This fact is very cleverly illustrated by Raphaels School of Athens (1510-11; Stanza della Segnatura, Vatican), where Plato is portrayed looking up to the higher forms; and Aristotle is pointing down because he supports the natural sciences. In a discussion of politics, the stand point of each philosopher becomes an essential factor. It is not coincidentalRead MorePlato Vs Aristotle Vs Plato1814 Words   |  8 PagesPlato and Aristotle had a considerable amount of differences in ideology given that Aristotle was Plato’s student for roughly two decades. Plato, a student of Socrates, opposed the idea of average citizens to participate in politics because he believed that political practice was skill or â€Å"technÄ“ that can only be achieved by a few people. He believed that â€Å"kings must be those among them who have proved best both in philosophy and where war is concerned.† (Republic, 491) and that these â€Å"philosopherRead More Aristotle vs. Plato Essay1408 Words   |  6 PagesAristotle vs. Plato Excellence is a function which renders excellent the thing of which it is a function is Plato’s definition of virtue. What does this definition really mean though? Plato and Aristotle both had their own unique arguments devoted to the topic at hand, and their own ways of describing what virtue really is. Defining virtue may seem to be an easy taste, but to truly understand the arguments behind the definition can prove to be very challenging.   Ã‚  Ã‚  Ã‚  Ã‚  Before discussing virtueRead MorePlato Vs Aristotle : Determining Good1668 Words   |  7 Pages Plato vs. Aristotle: Determining Good In this paper, I will present both Plato and Aristotle’s arguments for what their personal views are on determining good. Plato believed that knowing good was equal to doing good. He said that if a person knows the right thing that will automatically lead him to do the right thing. Aristotle on the other hand believed that knowing good was not enough to be good. He believed that one had to practice good if one is to be good. Plato was idealistic. He believedRead MorePlato vs. Aristotle: Virtue1656 Words   |  7 Pages201 November 12, 2013 Anna Umstead Plato and Aristotle, arguably two of the most influential Greek philosophers, discussed their differing views on virtue extensively throughout many of their works. Although they agree that virtue is a desirable characteristic that will lead to happiness, the ultimate good, there exists between the two philosophies salient differences. While Plato believes only philosophers are capable of true, inherent virtue, Aristotle believes all men can be virtuous with practiceRead MoreViolence in the Arts Ââ€" Plato vs. Aristotle Essay1285 Words   |  6 PagesViolence in The Arts Ââ€" Plato vs. Aristotle Nowadays, it is hard to turn on a television program, catch a movie or buy your younger sibling a video game without encountering a warning for extreme violence. Everyday, our lives are exposed to violence on the screen, whether it is in the latest Sopranos episode or even watching the six oclock news. For quite a while now, people have been demanding that stricter censorship be placed on the media, especially those programs and video games that canRead MoreEssay about Aristotle vs Plato1665 Words   |  7 Pages Aristotle is considered by many to be one of the most influential philosophers in history. As a student of Plato, he built on his mentor’s metaphysical teachings of things like The Theory of Forms and his views on the soul. However, he also challenged them, introducing his own metaphysical ideas such as act and potency, hylemorphism, and the four causes. He used these ideas to explain his account of the soul and the immateriality of intellect. Prior to Aristotle, philosophers likeRead MoreJustice: Plato vs. Aristotle Essay1024 Words   |  5 PagesPlato and Aristotle, arguably the most important philosophers of their time, both made attempts to define justice. Being that Aristotle was a student of Plato, their ideas share many similarities. Both viewed justice as the harmonious interaction of people in a society. However, Plato defined his ideal of justice with more usage of metaphysics, invoking his Form of the Good, while Aristotle took a more practical approach, speaking in terms of money and balance. Although Aristotles ideal of justiceRead More Plato Vs. Aristotle on Art Essay1997 Words   |  8 Pagesthe next generation. Plato, a Greek philosopher who lived during 420-348 B.C. in Athens, and Aristotle, Plato’s student who argued against his beliefs, have no exceptions to the steps they had to take in order to understand the purpose of art and artists. Though these two philosophers made marvelous discoveries about the existence of art, artists, and aesthetic experience, Plato has made his works more controversial than Aristotle. During the ancient times in Greece, Plato was the first human to

Educ 105 (2016) - 1785 Words

Applications of Piaget and Vygostsky’s cognitive developmental theories in a practical classroom environment Piaget and Vygotsky have antonymous beliefs when dealing with the concepts of cognitive development. Vygotsky believes in development through social behaviour whilst Piaget believes in individuals acquiring knowledge on their own. Both however, believe that the interaction between development and learning hold significant implications for a child’s growth. This essay discusses some of the philosophical beliefs of each theorist in regards to a scenario based in the classroom of a year five teacher named Ann. Ann reinforces classroom lessons through the outdoor environment, exemplifying Piaget’s theories of constructivist based†¦show more content†¦Woolfolk amp; Markets (2007) discuss the use of certain ‘cultural tools’ playing an important role in cognitive development; these tools can be anything from the Internet to language or numbers. Ann displays techniques through collaborative group work that run true to these theories. Piaget also suggested an individual would not come to organise his/her operations in a coherent whole if they did not engage in thought exchanges and cooperation with others (Piaget, 1947, p. 174). Ann is breaking students up into different groups to perform different activities; this is portrayed through one group collecting rainfall data and another group taking notes on the impact the rain has on ants living in the area. Ann’s socially-constructive pedagogical approach to her lessons through the use of cooperative learning will exemplify Vygotsky’s theories of peer-peer scaffolding as well as the zone of proximal development. Vygotsky’s theory ‘The zone of proximal development’ is also being demonstrated through Ann’s teaching methods for her year five class. The zone of proximal development refers to a conceivable range of learning evolution in regards to the students’ age and the amount of assisted knowledge they are given. This information can be given through direct information, scaffolding or cooperative learning. Ann (as the more knowledgeable) would be required to offer a certain level of information to the children before expecting them toShow MoreRelatedSmoking Cessation Of Pregnancy : Review Of Current Strategies9414 Words   |  38 PagesWhich measures of cigarette dependence are predictors of smoking cessation during pregnancy? Analysis of data from a randomized controlled trial. Addiction, 2016 Sep; 111(9):1656-65. Boucher J, Konkle A. Understanding Inequalities of Maternal Smoking? Bridging the Gap with Adapted Intervention Strategies. Int J Environ Res Public Health. 2016 Mar;13(3): 282. Lumley J, Chamberlain C, Dowswell T, Oliver S, Oakley L, Watson L. Interventions for promoting smoking cessation during pregnancy. Cochrane

High School Vs. College - 965 Words

High School vs. College In the American schooling system, children begin primary school around the age of six, this is called elementary school and most students stay there for five to six years before they go on to secondary school which involves middle school and high school. After graduating high school some students may go on to â€Å"higher education† known as college, but any schooling done after high school is no longer mandatory. In high school there is a certain structure that has to be followed. Students are required to be at school in their first hour class, which is the same every day until the next semester/trimester, at the same time every morning. After first hour they go on to their second hour and so on and so forth until the day is over and they are free. Day after day and year after year high schoolers wake up and follow the same routine as the day before and are expected to do it with a smile on their face and no back talk. College on the other hand, is a different story. In college there is no set structure. Every student has a different schedule and different classes. It is entirely up to the college student to pick their own schedule and make sure it works for them. Every day could be different for a college student, there is not going to be the same classes every day, they are going to be spread out. College life is an intensely chaotic jump from the structure and sameness of high school life. High schoolers have forced socialShow MoreRelatedCollege Vs. High School858 Words   |  4 PagesCollege Vs. High School Some may think that high school and college reading and writing are similar and that it’s just the next level up but it s not, they differentiate in many ways. College reading and writing is more than that, it’s a completely different world when compared to high school. It’s much more advanced and complexed. Some ideas that can be compared are the way we annotate, understand text, assignment topics, the depth of research, and so on. This is important to understanding howRead MoreHigh School Vs. College873 Words   |  4 PagesHigh School Vs. College The transition from high school to college is not only an exciting challenge, but also a great milestone in one’s life. High school and college both share the common goal of expanding students’ knowledge; however, there are many differences between high school and college. They are similar in such ways that you still have to go to class, do class work, take test, and study hard. They differ because in college one is taking on an entire new load of responsibility and optionsRead MoreHigh School Vs. College1149 Words   |  5 PagesProfessor Grunow Writing 1010 October 26, 2015 High School vs. College Graduating from high school is what every student is looking forward to. However, going to college is a big accomplishment for all students. The first day of freshman high school and college feels the same, the excitement and pressured. As many students experienced, both high school and college could be compared their similarities. First, both students in college and high school are expected to behave in well mannered, attendRead MoreCollege Vs. High School938 Words   |  4 PagesWelcome to college! Congratulations on making it this far! Now the time comes to ramp up the ante! No such program as stepping up to college exists as it does for for high school. Oh wait! It’s called high school. Move it or lose it now, your future rests on your shoulders. High school teachers just handed you your future based on the way you schooled, and college professors tell you to figure it out. College trips up hundreds of students a year, refrain from letting yourself become one ofRe ad MoreHigh School Vs. College1217 Words   |  5 PagesHigh School vs. College In the America, children begin school around the age of six. Once a student enters elementary school, most stay there for five to six years before they go on to secondary school, which involves middle school and high school. After graduating high school some students go on to pursue a â€Å"higher education† through college, but any further schooling after high school is no longer mandatory. In the professional world it is becoming harder and harder for high school students toRead MoreHigh School Vs. College923 Words   |  4 PagesEng. 110-48 31 August 2015 High School Vs. College High school and college are both higher education institutions that enlighten students; however, there are many differences between the two that make them both unique. In high school, the goal is to gain a broad understanding of numerous subjects so that when they arrive to college, they have an understanding of their interests, goals, dreams, and what it takes to pursue their potential career. High school works as a place for students toRead MoreHigh School Vs. College1236 Words   |  5 Pages201    High school vs. College Having a great education is the best legacy in life. It is a proven fact. This accomplishment requires moving on from high school, as well as from college. Moving from high school to college might be an energizing change, yet it is additionally an exceptionally troublesome one. It is a test that the understudy will battle with and in the end change in accordance with after some time. Despite the fact that there are numerous contrasts between high school and college, oneRead MoreHigh School Vs. College853 Words   |  4 Pagesdifference between high school and college from having bells to a no dress policy. For high school students, they are obligated to go, and if they don’t attend then the government comes into play. As for college, it s a choice to go back to school. Students in college have variety of classes to choose from and freedom,etc. This could be freedom from parents or just doing whatever you want without parents barking at you, because you are now an adult. Even though I have been in college for only a semesterRead MoreHigh School Vs. College1294 Words   |  6 PagesHigh School Versus College Schools are undoubtedly important to one’s education. The most important of those schools are high schools and colleges because they have the most impact on deciding what occupation a student wants to pursue. Although high schools and colleges share similarities in providing education, there are also many differences between each other. In both high schools and colleges there are teachers that educate students on certain subjects. Those subjects can range from mathematicsRead MoreHigh School Vs. College1434 Words   |  6 Pagespeople believe that transitioning from a High School environment to a College environment is arduous, others believe it is effortless. High School and College both require teachers and work, but they both have differences that many people are not aware of. People will say that college and High School are similar because they both require effort for one to pass, but what they do not realize is the amount of effort which is necessary for each. With High School, teachers give students busy work that will

Branded Luggage Analysis Free Essays

DSS 21106 AdverMsing Management Campaign Delsey – Client Team TA1 Cham Ka Yan Polly Chui Tsz Shan Didian Koon Tsz Ling Cuby Lai Paak Ling Paakling Leung Hoi Man Niki Leung Wing Nam Erica Tsai Chi Ho Harold Tse Lai Shuen Sherry Wong Yi Tsang Anna 52214988 52213200 52214349 52235277 52214546 52213574 52215844 52215764 52213629 1 Delsey - ­? Background: †¢? Founded: France in 1946 †¢? Founder: Delahaye Seynhaeve brothers †¢? Name: The company named by the Founder who are Mr. DELAHAYE and he †¢? Slogan: Travel Smart SEYNHAEVE brothers, they combine their name – DELSEY †¢? Head o? ce: France †¢? Business: Delsey Design, an integrated research and creaMon laboratory of 7 designers has implemented a consistent creaMve approach. Delsey designers draw their inspiraMon from a range of rich and unique spheres (as fashion, car and sport industry) focusing their creaMvity to invent ever more innovaMve luggage 2 Delsey - ­? History: 1946 The Seynhaev e brothers joined with Mr. We will write a custom essay sample on Branded Luggage Analysis or any similar topic only for you Order Now Delahaye and together created the DELSEY brand 1972 The revolution: the first rigid suitcase on wheels 1975 Creation of a rigid luggage in injection-moulded polypropylene 1984 First semi-rigid ‘Helium’ suitcase built on an injected monobloc frame 1993 Creation of the ‘Dual Drive’ concept, a rolled suitcase on 2 or 4 wheels 1999 Wheels pack system (patented) stopping wheels scraping against the back 2001 Creation of the largest and lightest polypropylene suitcase in the world 2006 Easy removable wheel system (patent pending) 2008 First fiberglass structure with shape memory (patent pending) 2009 Introduction of the lightest soft suitcase in the world 2010 Launch of Zip Securi Tech, an exclusive security innovation (patented) 3 Delsey- ­? Trademark Information 4 †¢? The Trademark: Delsey ® Delsey- ­? Trademark Registration 5 Delsey - ­? Spirit: †¢? DELSEY creates LIGHT and DESIGN luggage with HIGH QUALITY standards †¢? No compromises on FUNCTIONALITIES †¢? Discovers the equaMon between lightness and resistance †¢? DELSEY LUGGAGE ARE SUBJECTED TO RIGOROUS TESTS OF QUALITY FOR HOMOLOGATION †¢? Enjoy the perfect balance between useful and essenMal funcMons 6 Delsey - ­? Spirit: Design Innova@on are †¦ †¢? FOCUSED on your needs DETERMINED on innova@on SHINING AHEAD so you can feel the di? erence 7 Delsey – Innovations †¢? Totally 10 InnovaMons from 1972 – 2010 †¢? 1972: The 1st rolley hardside suitcase with wheels †¢? 2001: World’s largest hardside polypropylene suitcase †¢? 2009: The lightest DELSEY soa suitcase †¢? 2010: ZIP SECURI TECH 8 Delsey – Innovations 2010 - ­? ZIP SECURI TECH 2009 - ­? The lightest DELSEY 9 soa suitcase Delsey – Awards †¢? Totally 9 Design Awards †¢? Best product of the year in Cannes Tax free Word- ­? wide ExhibiMon †¢? Special award at the Paris leather goods fair †¢? ILM O? en bach award for innovaMve design 1975 : French Export Oscar Award 1987 : French Export Oscar Award for excepMonal performance 1992: Product of the Year Award from the BriMsh luggage associaMon 1998 : Cannes Tax free Word- ­? ide ExhibiMon, best product of the Year 2004 : Special award at the Paris leather good fair 2006 : NominaMon for InnovaMon during the Milano Impel exhibiMon 2009 : ILM O? enbach award for innovaMve design 2010 : Nominated by Observeur du design 2011 : Nominated by Observeur du design 10 11 Delsey – Kapferer’s Branding System Delsey Travel Business Endorser Brand Travel NecessiMes Delsey school Umbrella Brand 12 Endorsing brand Line Brand Umbrella Brand 13 Product Brand Endorsing brand Umbrella Brand Line Brand 14 Endorsing brand Umbrella Brand Line Brand Product Brand 15 Delsey †¢? Endorser brand Umbrella brand ? TELESCOPIC   TROLLEY CART FOLDABLE TROLLEY CART LUGGAGE SCALE AUTOMATIC POCKET UMBRELLA DRY BOX SAFETY CABLE POCKE T UMBRELLA TRAVEL PILLOW ERGONOMIC TRAVEL PILLOW DE LUXE HANGTAG TRAVEL CUSHION FOR THE BACK SET OF 2 PROTECTION COVERS FOR SHOES AND LAUNDRY SET OF 3 PROTECTION COVERS FOR SHIRTS, UNDERWEAR AND SOCKS TRANSPARENT POUCH FOR LIQUIDS AEROSOLS AND GELS TSA LUGGAGE STRAP WITH 3? VDIGIT COMBINATION LOCK DELUXE UNIVERSAL ELECTRICAL PLUG ADAPTOR 16 WITH USB CONNECTION Travel Necessi@es †¢? FOLDABLE TRAVEL BAG †¢? FOLDABLE BACKPACK †¢? FOLDABLE SHOPPING BAG †¢? TOILETRY ORGANISER SIZE L †¢? WET PACK †¢? REPORTER BAG †¢? ORGANISED BELT BAG †¢? SMALL VERTICAL REPORTER BAG †¢? MULTIFUNCTION BELT BAG †¢? TOILETRY ORGANISER SIZE S †¢? DOCUMENT HOLDER WITH ZIPPED CLOSURE †¢? NECK BAG †¢? WAIST BAG †¢? EXPANDABLE SUITCASE COVER L/XL †¢? EXPANDABLE SUITCASE COVER M/L †¢? DOCUMENT HOLDER WITH ELASTIC CLOSURE †¢? TRAVEL COMPANION †¢? VERTICAL MULTIFUNCTION POUCH SIZE M/L †¢? HORIZONTAL MULTIFUNCTION POUCH †¢? VERTICAL MULTIFUNCTION POUCH SIZE S/M †¢? 3 ZIP POUCH †¢? CLOTHES COVER †¢? MULTIPOCKET HOLSTER BAG †¢? 2 FUNNY HANGTAGS †¢? DIGITAL LUGGAGE SCALE Product †¢? 3? VDIGIT COMBINATION PADLOCK brand DELSEY Endorser brand DELSEY SCHOOL Umbrella brand 1–CPT ROUND BACKPA CK 31 CM 1– GUSSET SCHOOL BAG LARGE PENCIL CASE DUO BOX LUNCH BAG 2–CPT PENCIL CASE PENCIL CASE DUO BOX VERTIC AL WPS TROLLE Y BACKPA CK HORIZO NTAL WPS TROLLE Y BACKPA CK 44 CM 2– GUSSET SCHOOL BAG 40 CM 2– GUSSET SCHOOL BAG 2–CPT ROUND BACKPA CK 17 Line brand Product Aoributes 18 Delsey Commitment to Quality †¢? DELSEY Luggage are subjected to rigorous tests of quality 1. Wheels 2. Shells 3. Shoulder and carry straps 4. Sliding closures 5. Buckle and metal parts ?nishes 19 Delsey Commitment to Quality (1) 1. Wheels - ­? Wheels are made to carry fully loaded luggage over 30 kilometers of abrasive surfaces and obstacles e? Able to surmount such abrasive surfaces and obstacles and urable Being pulled down to the stairs Being pulled on the ?at ?oor 20 Delsey Commitment to Quality (2) 2. Shells - ­? the loaded suitcase is placed one meter above the ground. It is then dropped in 26 di? erent Places - ­? producing a total of 26 impacts. e? Ensure the luggage is not easy to be broken no r accidentally opened even fall down in a height 21 Delsey Commitment to Quality (3) 3. Shoulder and carry straps - ­? are tested by being raised/lowered several thousand Mmes. e? Ensure the luggage is durable for carrying 22 Delsey Commitment to Quality (4) 4. Sliding closures - ­? can be opened and closed 5,000 Mmes, the equivalent of 5 years’ ormal everyday use. Repeatedly being opened and closed for 5,000 Mmes e? To guarantee the zippers are durable and capable to cope with normal everyday use 23 Delsey Commitment to Quality (5) 5. Buckle and metal parts ?nishes - ­? are subjected to extreme corrosive and weather condiMons to test resistance to rust. Fabrics have to pass tear resistance tests. e? Guarantee the luggage are durable in materials and surmount most environmental changes 24 Delsey – CODE SECURI TECH  § Every luggage that has a unique code or CODE SECURI TECH. †¢? registraMon on our partner’s site RegProtect, via DELSEY. com a? opMmize s your chances of ?nding lost luggage y using the Internet to put you in contact with the ?nder. a? Able to ?nd the luggage back even there is a mistake of being taken by others 25 Delsey – ZIP SECURI TECH †¢? Exclusive Delsey anM- ­? thea innovaMon †¢? Unique major technological revoluMon and innovaMve secure closure system †¢? Strength e? ciently combats risk of luggage 26 Delsey – Luggage Security Locks †¢? TSA LOCK †¢? Used by American TransportaMon Security AdministraMon (TSA) †¢? Allows the US authoriMes to check your luggage without damaging it 27 Delsey – Luggage Security Locks COMBINATION LOCKS O Ensuring e? ecMve protecMon for personal belongings COMBINATION PADLOCKS O Can nsert on certain luggage in the middle zipper and pocket for extra security 28 Delsey’s Exclusive Design  § Delsey commitment to design and technology †¢? Delsey has its own design laboratory to develop exclusive innova@ons and patents â € ¢? Every product created and designed in France, at the very curng edge of technology O Quality and magneMsm is guaranteed 29 Delsey – Individualism Luggage †¢? Customer can put on their favorite painMng or picture on the hardside luggage for free O Every Saturday and Sunday they will demonstrate in the 3 retail store at 12pm, 3pm and 6pm 30 Delsey – Guaranteed Warrants  § INTERNATIONAL WARRANT †¢? All DELSEY roducts are guaranteed 5 years †¢? Using high speci? ca@on materials and subjected to stringent quality controls †¢? Guarantees world- ­? wide †¢? Against any manufacturing defects under the terms of the condiMons described on the guarantee coupon inside the luggage. 31 Delsey – Ultra Light Weight †¢? Lightweight, the concern essenMal issue for all Delsey product †¢? Lightened up the average weight of a luggage by 1. 1kg to 2. 1kg for soa ranges and up to 1. 2 kg for its hard ranges O Fiber Lite (O? ering extreme l ightness) O Lite Gloss (Lightness for hardside) O X’Pert Lite (ExperMse serving light weight) O Secur- ­? lite (Combining security, esilience and light weight) 32 Partnership - ­? Delsey Camera Bags †¢? In 2001, AGENA and DELSEY started the development of a camera bag collecMon - ­? called Delsey Camera Bags. 33 Partnership - ­? Delsey Camera Bags †¢? Inspired by the French Delsey styling, we developed a superb collecMon of bags ideally suited for photographic equipment. Each and every model of the Delsey camera bag collecMon has been carefully studied to saMsfy the photographers’ speci? c requirements, such as extra padding, easy accessibility and opMmum carrying comfort, while maintaining that typical â€Å"French† touch of class. 34 Partnership - ­? Delsey Camera Bags †¢? Products nclude : BACKPACKS, BELT BAGS / POUCHES, NOTEBOOK CASES, SHOULDER BAGS, SWING BAGS, TROLLEY BAGS, ZOOMSTERS †¢? This cooperaMon help Delsey to expand t heir business to di? erent ?elds 35 Partnership - ­? Biztrails †¢? Delsey work with Biztrails. com which is operated by BCD Travel Germany. †¢? Biztrail. com provide travel informaMon to the consumer †¢? Biztrail. com will insert some informaMon of Delsey in the arMcles that introduce the places around the world. †¢? This cooperaMon help Delsey to reach the target consumer 36 Price of Delsey †¢? Price range of Delsey HKD$900- ­? $5,000 37 Delsey - ­? Distribution (Place) †¢? BouMque Store v Hysan Avenue How to cite Branded Luggage Analysis, Papers